Author: Amitabh S

Run 15 prompts in five groups to check if ChatGPT knows your brand. They test brand facts, category visibility, comparisons, accuracy and sources. Use a fresh logged-out chat and run each prompt three times, because AI answers change between runs. Then score what you find and fix the gaps. You’ve checked your Google rankings a hundred times. Have you checked what ChatGPT says about you? Most brands haven’t. And that’s risky, because ChatGPT now answers questions your customers used to type into Google. OpenAI reported 900 million weekly ChatGPT users in February 2026. India alone has 100 million weekly users,…

In 2027 recruiters will be looking for marketers who use AI to achieve results rather than merely writing prompts. The key skills will be AI literacy, workflow automation and GEO for AI search. AI-led analysis and AI content that has been fact-checked will also be highly regarded. Those who already have AI skills earn 62% more, as stated by PwC. Now every digital marketer includes “proficient in ChatGPT” on their CV. People no longer look at that statement. It’s similar to saying “proficient in email” back in 2010. For 2027 the real issue is whether you can use AI to…

Last updated: 17th October 2026. The prices were checked on each vendor’s official pricing page in October 2026. None of the vendors paid for the article to be featured, and the article contains no affiliate links. Your rankings can look fine while your brand quietly disappears from AI answers. The gap exists today. When Ahrefs examined 300,000 keywords it was found that AI Overviews reduced the click-through rate of the top result by 58%. At DevDay 2026, OpenAI stated that ChatGPT has 1.2 billion users per week, and at I/O 2026 Google said that AI Overviews had reached 2.5 billion…

Partly. India’s five largest small finance banks use AI inside the bank, mostly for credit, fraud and automation. AU and Utkarsh have the clearest AI plans. None of the five publishes proof of AI at scale. Their websites are only partly set up to be found and quoted by AI search tools. Disclosure: Your next FD customer may never open your website. They’ll ask ChatGPT or Gemini which bank pays the best rate. The AI will answer in four lines. If your bank isn’t in those lines, you don’t exist for that customer. This isn’t a future problem. TD Bank’s…

A freelancer in one of my batches messaged me late one night. A client wanted a “GEO audit” and had offered ₹8,000. Should she take it? I asked her one thing. What exactly would she check, and how many hours would it take? She did the maths, wrote a proper scope, and closed the deal at more than four times that. GEO pricing is how you charge to get a brand named and cited in AI answers on tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. In India, almost everyone is still guessing. Some guesses are sensible. Some are…

Pages that AI tools cite are almost three times more likely to have JSON-LD schema on them. You’ve probably seen that number in a LinkedIn carousel. I’ve seen it in at least four. The problem? It’s a correlation. When Ahrefs went back and tested whether adding schema actually caused more AI citations, the needle barely twitched. Schema markup is code that labels page content, such as your business name, author or price, so machines can read it as facts. Some of it still pulls its weight. A lot of what’s being sold around it right now is hype. Schema markup…

Ask ChatGPT for the best CRM for a small team. It names five brands in seconds. Yours isn’t one of them. Most marketers blame their rankings. The real reason sits one step earlier, in the searches ChatGPT runs before it writes a word. Query fan-out is how an AI tool splits one question into many smaller searches. It then blends the results into a single answer. Once you see how it works, you’ll stop chasing single keywords. ChatGPT picks brands mostly before it reads any page. It rewrites your question into several sub-queries, often adding brand names, “best,” “reviews,” and…

Search changed. People used to type a query, scan ten blue links, and click. Now many of them ask an AI tool and read the answer. They never reach your site. This shift created two new terms next to SEO: AEO and GEO. A lot of marketers use them as if they mean the same thing. They do not. Here is the plain breakdown, with side-by-side tables and a short action plan for each. SEO helps your pages rank in search results. AEO helps your content get picked as the direct answer in snippets and answer boxes. GEO helps your…

We Reviewed Clinic Websites Live for 90 Minutes. Most of Them Failed the Trust Test. Free healthcare clinics SEO session recap · EEAT · 8 min read Last night, at 8:15 in the evening, ten of us got on a call. It ran for ninety minutes. It was free. Honestly, it came across less like a class and more like a group of marketers crowded around one screen, poking at real websites. I had a short deck ready. We used it for about fifteen minutes, just long enough to agree on the basics. After that, we looked at a dummy…

If you optimize clinic websites, you already know the basics. This is not a beginner post. Clinics are health sites. Google treats them as YMYL, short for Your Money or Your Life. That means a higher bar. Google calls that bar EEAT. In expanded form, it means Experience, Expertise, Authoritativeness, and Trust. Let’s have a closer look at five on-page fixes that send real trust signals. Each one helps health sites move in ranking. https://www.youtube.com/watch?v=MOlnp4aLrNQ Why clinic websites play a harder game Health advice can change a life. So Google raises the bar for it. Among the four EEAT signals,…